Rajamangala University of Technology Phra Nakhon welcomed Visiting Professor Dr. Jean Michel Chapuis from France, who conducted a special lecture for students of the Bachelor of Business Administration in International Business (International Program) in the International Marketing course, classes IB 64/1 and IB 264/1. The lecture took place from July 11 to 17, 2024, in room L301 at Phrom Mongkhon Building, Faculty of Business Administration, Phra Nakhon Commercial Campus. The welcoming event was attended by Assistant Professor Dr. Rattanawalee Maisak, Dean of the Faculty of Business Administration, along with faculty members from the International Business program and staff from the International Relations Office, Policy and Planning Division.
The visit of Professor Dr. Jean Michel Chapuis provided an excellent opportunity for students in the class, which included approximately 30 students from Bhutan, Myanmar, Germany, and Thailand, to broaden their international perspective on international marketing. This visit also enabled students in the International Business program to learn directly from an international expert, thereby expanding their knowledge in the field.
On July 16, 2024, Asst. Prof. Dr.Prin Boonkanit, Vice President for Administrative, Research, and Innovation Development, along with faculty members from the International Business program, Faculty of Business Administration, and staff from the International Relations Office, Policy and Planning Division, attended a thank-you reception for Visiting Professor Dr. Jean Michel Chapuis and his team at The Raweekanlaya Dining Room for sharing their knowledge with the students of the Bachelor of Business Administration in International Business (International Program) in the International Marketing course.
On the final day of the International Marketing course on July 17, 2024, students of the Bachelor of Business Administration in International Business (International Program) presented their business plans for marketing and promoting hotels in room L303 at Phrom Mongkhon Building, Faculty of Business Administration, Bangkok Commercial Campus. Each group of international students presented strategies designed to attract and engage tourists. Visiting Professor Dr. Jean Michel Chapuis provided feedback on the strengths and weaknesses of each group’s business plan, offering guidance for improvements and further development in marketing strategies.
