“On March 30, 2023, President of Rajamangala University of Technology Phra Nakhon, chaired the launch of the ‘Start up HERO: Young Start up Hero’ program. The event took place from March 30th to 31st, 2023, at the Language Institute Auditorium, 5th floor of the Ratchaburi Derekridth Building, Rajamangala University of Technology Phra Nakhon Campus. The objective was to promote and develop students’ understanding of increased marketing channels in the Business to Business to Customer (B2 to 2C) format. It aimed to provide knowledge that enhances marketing skills between student groups and start-up entrepreneurs and online marketing service providers. The training served as a test for competitive abilities and acted as a driving force for start-up marketing. Participants were able to apply the acquired knowledge and practices to initiate their own business ventures.”