“Rajamangala University of Technology Phra Nakhon, through the Business Incubation and Development Unit of the Research and Development Institute, organized a project to nurture new entrepreneurs into the online market through Digital Brand Creation (Startup HERO: Digital Branding). The opening ceremony, chaired by Associate Professor Dr. Channana Papadtad, Deputy Director of Academic Services, took place on August 28th, 2566, at the Big Data Virtual Lab on the 4th floor of the Ratchaburi Direk Rattanaviset Center. The objective was to promote and support students interested in starting or already running a business startup, providing opportunities to reach targeted customer groups directly. Additionally, it aimed to utilize acquired knowledge to increase sales, revenue, and sustainable competitiveness. Moreover, it served as a means to access funding sources and additional business insights.”